SERC is an equestrian club based in Sharjah UAE.
I worked on this brief while I was working with HATCH Concept Studio in Dubai, and we gave the client a few options for modern and simple logos for the equestrian club but the client finally settled on a typography logo shaped like an Arabian Horse's head.
Here are some of the drafts that I designed while working on this project.
Option 1
Option 2
Option 3
Option 4
